Skip to main content

5 Topics Hotels Can Consistently Blog About

Starting a blog to complement a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online.

1. Local Attractions and Destinations:


cc from pxhere.com

Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas.

Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a hotel's blog to attract local SEO and draw in bookings.

2. Guest Testimonials:


Think of an elaborate Google or Yelp review as a blog post with this topic. Hotels can offer members of their loyalty program a discount for writing a sincere testimonial of their hotel experience; this could include their experience at the hotel, the local area visited, and/or their travels in general – as long as the hotel is included, at least, in part.

These "guest blogs" may very well be more interesting than anything hotels could write themselves; they could be shared via social media, email lists, on the website, and elsewhere. Potential guests would appreciate the sincere testimonials of other guests and would be more likely to book a room. SEO would benefit too, as the topics and keywords would, likely, be very diverse.

3. Travel Tips:


Another consistent topic hotels could include in their blogs is travel tips. From whether to take a pillow on a road trip or use a solar-powered backpack on mountain hikes, this blog topic would generate a number of ideas.

General travel tips would be good for giving loyal customers and organic visitors valuable content to peruse, yet generating localized travel trips would help narrow the search to the hotel's actual area on the map. For instance, tips about how to enjoy local attractions or navigate the local area would be helpful for localized SEO purposes.

4. Hotel Amenities and Service Tips:


Don't forget about highlighting the hotel's amenities and services through blog posts as well. This is a great way to promote the hotel while providing valuable information for guests and prospective guests alike.

Instead of being overly promotional, blogs could talk about topics that pertain to the amenities and services they provide. For instance, a blog about the benefits of getting a massage, how to relax in a hot tub, how long to exercise in the morning, or when is the best time to enjoy the lounge, etc.

5. Hotel Events and Occasions:


The last topic hotels can blog about consistently is any events or special occasions being held in the hotel. Maybe a convention is being held for wildlife preservation, the hotel is celebrating an anniversary, or a new pool is being celebrated; any newsworthy occasion relating to the hotel can be blogged about.

These blog posts would be great for local SEO to attract bookings from organic search engine results, as well as to draw loyal customers back around to celebrate any special event or occasion at their favorite hotel.

Summary


Hotels can use their blogs effectively to reach new customers and retain existing ones, as long as they consistently post valuable content that search engines pick up on and their readers enjoy. These blog posts can be used on a hotel's website, social media channels, and email marketing lists, to gain traction with their holistic digital marketing efforts.

These 5 topics should help generate an endless amount of ideas for a hotel's blog; with relevant ideas, well-crafted posts, and a consistent effort, hotels will start seeing great results.


.

Comments

  1. Very well post. It was an awesome post to read about fishing coos bay oregon. Complete rich content and fully informative. I totally Loved it .

    ReplyDelete
  2. I am looking at some of your posts on this website and I think this website is really instructive! Keep it up. Visit also Book Leh To Ladakh Bike Trip thank you

    ReplyDelete

Post a Comment

Popular posts from this blog

HubPages vs. Vocal

Gaining Context I opened my account at Vocal around two years ago when I published my first article. It was a syndicated article from my golf blog, which surprisingly has done better than all other articles since. Around three months ago, I decided to give Vocal a real chance with a renewed effort and by becoming a Vocal Plus member. They enticed me with half off a year’s membership ($50 for a year, usually it is $99 annually or $10/month). Since this renewed effort, I have published nine articles; six were written originally at Vocal (four were for Vocal Challenges), and the other 3 were syndicated from elsewhere. The plan for Vocal was to publish my creative writing there originally, which meant I had to switch from HubPages where these were published originally before. The distracting ads and lackluster RPM helped make this decision, although I’ve been writing on HP for over a decade. After three months of “working” Vocal, I’ve realized it isn’t worth paying the $10/month. I’ll expl

Views are Like Customers to Writers

Writing online entails considering how many impressions, views, visitors/reads, comments, shares, and reactions each article gets. These digital assets symbolize the money made from each article. How many views did that article get — that poem, story, blog post, picture, art piece? The number will determine how much money the article made. While most writers appreciate even one single read, this doesn’t pay much. On the high end, this might bring .02 cents. Usually, around half a cent, or $5 RMP. Different Writing Platforms and Efforts At Medium views don’t turn into a specific amount of money, rather they are merely an indication of possible money — reads are more important at Medium, as they correlate closely with any money made. Each read at Medium this month made me around that .02 cent mark! The reads at Medium might not be from members, so may not make us money. Still, on average, both views and reads equal a certain estimated amount for each Medium writer. At Vocal, they make it

New Book Release: Staying Optimistic While Being Realistic

  My 9th book has been published called Staying Optimistic While Being Realistic . It is a collection of 13 society articles from the perspective of a Protestant Christian, middle-aged, married, Oregonian man from Dec. 2022 until Nov. 2023. Essentially, this book is a social analysis of 2023 American culture, society, politics, and Christian faith. With an added introduction and 13 color photos, this book is 80 pages in print and around the same as an eBook. The main theme is society, specifically American society, yet drawing on the general term as a way to explore the complexities and challenges of people in terms of finding the truth of themselves and the reality around them beyond the periphery. I have a B.S. in Human Services, so this is part of my service to fellow humans. Making it easier to digest my writing efforts in hopes readers will find valuable inspiration inside that will direct their course with more stability, reason, peace, and faith in a loving God. Eventually, wit

NewsBreak vs. Medium/30-day Comparison

February was the first month for me being monetized at NewsBreak and the second month for Medium. The results are in and they are drastically different. In this article, I’ll share the details and some thoughts about them. To make this easier with how both of these writing sites show stats, let’s compare the stats from Feb. 4 to March 4, or the last 30 days. NewsBreak Articles: 20 Views: 60k Likes: 1,104 Money made: $440 Medium Articles: 14 Views: 1,734 Claps: 124 Money made: $10.75 ----------------- Although my Medium account goes back to August 2018, I’ve only started seriously writing there since early Dec. 2022 (three months ago). I started writing at NewsBreak in late Dec. 2022. Here are some stats on my overall efforts at these platforms: NewsBreak Followers: 803 Articles: 44 Medium Followers: 417 Articles: 69 -------------- While I’m grateful for any money made on both platforms, the difference is fairly drastic. NewsBreak is a place where you can actually make decent money for