Skip to main content

5 Topics Hotels Can Consistently Blog About

Starting a blog to compliment a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online.


1. Local Attractions and Destinations:



cc from pxhere.com

Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas.

Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a hotel's blog to attract local SEO and draw in bookings.

2. Guest Testimonials:


Think of an elaborate Google or Yelp review as a blog post with this topic. Hotels can offer members of their loyalty program a discount for writing a sincere testimonial of their hotel experience; this could include their experience at the hotel, the local area visited, and/or their travels in general – as long as the hotel is included, at least, in part.

These "guest blogs" may very well be more interesting than anything hotels could write themselves; they could be shared via social media, email lists, on the website, and elsewhere. Potential guests would appreciate the sincere testimonials of other guests and would be more likely to book a room. SEO would benefit too, as the topics and keywords would, likely, be very diverse.

3. Travel Tips:


Another consistent topic hotels could include in their blogs is travel tips. From whether to take a pillow on a road trip or use a solar-powered backpack on mountain hikes, this blog topic would generate a number of ideas.

General travel tips would be good for giving loyal customers and organic visitors valuable content to peruse, yet generating localized travel trips would help narrow the search to the hotel's actual area on the map. For instance, tips about how to enjoy local attractions or navigate the local area would be helpful for localized SEO purposes.

4. Hotel Amenities and Service Tips:


Don't forget about highlighting the hotel's amenities and services through blog posts as well. This is a great way to promote the hotel while providing valuable information for guests and prospective guests alike.

Instead of being overly promotional, blogs could talk about topics that pertain to the amenities and services they provide. For instance, a blog about the benefits of getting a massage, how to relax in a hot tub, how long to exercise in the morning, or when is the best time to enjoy the lounge, etc.

5. Hotel Events and Occasions:


The last topic hotels can blog about consistently is any events or special occasions being held in the hotel. Maybe a convention is being held for wildlife preservation, the hotel is celebrating an anniversary, or a new pool is being celebrated; any newsworthy occasion relating to the hotel can be blogged about.

These blog posts would be great for local SEO to attract bookings from organic search engine results, as well as to draw loyal customers back around to celebrate any special event or occasion at their favorite hotel.

Summary


Hotels can use their blogs effectively to reach new customers and retain existing ones, as long as they consistently post valuable content that search engines pick up on and their readers enjoy. These blog posts can be used on a hotel's website, social media channels, and email marketing lists, to gain traction with their holistic digital marketing efforts.

These 5 topics should help generate an endless amount of ideas for a hotel's blog; with relevant ideas, well-crafted posts, and a consistent effort, hotels will start seeing great results.


.

Comments

  1. Your very own commitment to getting the message throughout came to be rather powerful and have consistently enabled employees just like me to arrive at their desired goals.
    Digital Marketing Training in Chennai

    ReplyDelete
  2. Thank you a lot for providing individuals with a very spectacular possibility to read critical reviews from this site.

    Top Digital Marketing Training in Chennai

    ReplyDelete
  3. I have to voice my passion for your kindness giving support to those people that should have guidance on this important matter.
    Best Digital Marketing Training in Chennai

    ReplyDelete
  4. I have to voice my passion for your kindness giving support to those people that should have guidance on this important matter.
    Best Digital Marketing Training in Chennai

    ReplyDelete
  5. Looking for improving your skills with Internet Marketing? Or are you a home-maker who want to learn new technologies. Digital Marketing in Chennai | Digital Marketing Training Institute in Chennai

    ReplyDelete
  6. Thanks for sharing the best information and suggestions, I love your content, and they are very nice and very useful to us. If you are looking for the best Luxury Apartments In India, then visit isec services pvt ltd. I appreciate the work you have put into this.

    ReplyDelete

Post a Comment

Popular posts from this blog

A Guide to Winter Fishing on the Oregon Coast

When it comes to finding the perfect winter fishing destination, the Oregon Coast won't leave anglers disappointed. The mild weather coupled with an abundance of fishing locations and fish make Oregon's coastline a perfect place for winter fishing adventures.
What's the Weather like on the Oregon Coast in Winter? The average temperatures in the winter on the Oregon Coast are around: high 51° F and low 42° F. Other weather factors include high wind gusts up to 80 mph and the bulk of the annual rainfall of 75" coming down from October to May.
Basically, the wintertime weather on the Oregon Coast is rugged enough to filter out the fair weather visitors, yet mild enough to welcome anglers looking for some of the best fishing in the world without the crowds.
Types of Fish to Catch and Where Weather is mostly a secondary consideration for anglers visiting the Oregon Coast; their first consideration focuses on the types of fish there are to catch. In this regard, winter fis…

Using HubSpot to Develop an Effective eCommerce SEO Strategy

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick.
Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy.

Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]”:

“Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.”

Factors for Developing an SEO S…