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1. Local Attractions and Destinations:
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Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas.
Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a hotel's blog to attract local SEO and draw in bookings.
2. Guest Testimonials:
Think of an elaborate Google or Yelp review as a blog post with this topic. Hotels can offer members of their loyalty program a discount for writing a sincere testimonial of their hotel experience; this could include their experience at the hotel, the local area visited, and/or their travels in general – as long as the hotel is included, at least, in part.
These "guest blogs" may very well be more interesting than anything hotels could write themselves; they could be shared via social media, email lists, on the website, and elsewhere. Potential guests would appreciate the sincere testimonials of other guests and would be more likely to book a room. SEO would benefit too, as the topics and keywords would, likely, be very diverse.
3. Travel Tips:
Another consistent topic hotels could include in their blogs is travel tips. From whether to take a pillow on a road trip or use a solar-powered backpack on mountain hikes, this blog topic would generate a number of ideas.
General travel tips would be good for giving loyal customers and organic visitors valuable content to peruse, yet generating localized travel trips would help narrow the search to the hotel's actual area on the map. For instance, tips about how to enjoy local attractions or navigate the local area would be helpful for localized SEO purposes.
4. Hotel Amenities and Service Tips:
Don't forget about highlighting the hotel's amenities and services through blog posts as well. This is a great way to promote the hotel while providing valuable information for guests and prospective guests alike.
Instead of being overly promotional, blogs could talk about topics that pertain to the amenities and services they provide. For instance, a blog about the benefits of getting a massage, how to relax in a hot tub, how long to exercise in the morning, or when is the best time to enjoy the lounge, etc.
5. Hotel Events and Occasions:
The last topic hotels can blog about consistently is any events or special occasions being held in the hotel. Maybe a convention is being held for wildlife preservation, the hotel is celebrating an anniversary, or a new pool is being celebrated; any newsworthy occasion relating to the hotel can be blogged about.
These blog posts would be great for local SEO to attract bookings from organic search engine results, as well as to draw loyal customers back around to celebrate any special event or occasion at their favorite hotel.
Summary
Hotels can use their blogs effectively to reach new customers and retain existing ones, as long as they consistently post valuable content that search engines pick up on and their readers enjoy. These blog posts can be used on a hotel's website, social media channels, and email marketing lists, to gain traction with their holistic digital marketing efforts.
These 5 topics should help generate an endless amount of ideas for a hotel's blog; with relevant ideas, well-crafted posts, and a consistent effort, hotels will start seeing great results.
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