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3 Ways Small Brick and Mortar Businesses Can Leverage their Websites

cc from flickr.com Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses off