About

Born in 1979 in Bend, OR, now live in Eastern Oregon as a Protestant Christian married man. Blogger, freelance writer, small business owner, musician, greenskeeper, golfer, history buff, animal and nature lover, truth seeker and lover, veteran, and Historicist.

Hello, this is Robbie Newport. Check out the links to find my writing work. Thanks for coming by.

Contact Email:
businessandsocietyarticles@gmail.com

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3 Ways Small Brick and Mortar Businesses Can Leverage their Websites

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional se...

5 Topics Hotels Can Consistently Blog About

Starting a blog to complement a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online. 1. Local Attractions and Destinations: cc from pxhere.com Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas. Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a ho...

Using HubSpot to Develop an Effective eCommerce SEO Strategy

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick. Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy. Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]” : “Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.” Factors for Developi...

A Guide to Winter Fishing on the Oregon Coast

When it comes to finding the perfect winter fishing destination, the Oregon Coast won't leave anglers disappointed. The mild weather coupled with an abundance of fishing locations and fish make Oregon's coastline a perfect place for winter fishing adventures. What's the Weather like on the Oregon Coast in Winter? The average temperatures in the winter on the Oregon Coast are around: high 51° F and low 42° F . Other weather factors include high wind gusts up to 80 mph and the bulk of the annual rainfall of 75" coming down from October to May. Basically, the wintertime weather on the Oregon Coast is rugged enough to filter out the fair weather visitors, yet mild enough to welcome anglers looking for some of the best fishing in the world without the crowds. Types of Fish to Catch and Where Weather is mostly a secondary consideration for anglers visiting the Oregon Coast; their first consideration focuses on the types of fish there are to catch. I...

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