About

Born in 1979 in Bend, OR, now live in Eastern Oregon as a Protestant Christian married man. Blogger, freelance writer, small business owner, musician, greenskeeper, golfer, history buff, animal and nature lover, truth seeker and lover, veteran, and Historicist.

Hello, this is Robbie Newport. Check out the links to find my writing work. Thanks for coming by.

Contact Email:
businessandsocietyarticles@gmail.com

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3 Ways Small Brick and Mortar Businesses Can Leverage their Websites

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional se...

Opinion: Most communities in Oregon and the US are Republican, yet Democrats are in charge

2022 Oregon Governor Election Photo Assuming election results are valid in Oregon, which does take a lot of faith these days after the questions about the 2020 US Presidential election arose, Democrat Tina Kotek won the Governor’s race in 2022 by a slim margin over Republican Christine Drazan. The interesting aspect of this win is how many of Oregon’s 36 counties voted Republican vs. Democrat. Looking at the political map, almost the entire state is red with only a few small counties in the northwest having the blue color. Specifically, there were 7 counties that voted Democrat and 29 that voted Republican. The difference is the 7 counties voting blue are the most populous counties, also the counties with the most residents coming from other states – much like Tina Kotek herself, a transplant from Pennsylvania . Tina only won the campaign to be Oregon’s 39th Governor by 66,727 votes over Christine Drazan. Said in another way, the Democrats pulled off another close election with m...

Using HubSpot to Develop an Effective eCommerce SEO Strategy

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick. Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy. Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]” : “Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.” Factors for Developi...

Plugging Along

Press enter or click to view image in full size The simple things are profound. Hello friends, hope this finds you well and in good health. I remember seeing this comic strip where an older man with a gut and grey hair saw a “hiring” sign at a fast food restaurant and thought it was a good opportunity. The theme of the strip was that he was a plugger — plugging along. That must have been about 20 years ago it seems, but it stuck with me in my journey of plugging along myself. So much was said in that little one picture comic strip. Our journey down here on God’s earth is full of plugging along moments; where our attitude and perspective really make the difference in the type of life we live. Not everyone gets the glory or the recognition. Most of us just work in the shadows plugging along with our lives, trying to do the right thing, trying to keep our heads afloat in the waters of hustle and bustle. I think what I liked about that comic strip was the humility of the cartoon character....

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