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Using HubSpot to Develop an Effective eCommerce SEO Strategy

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick.
Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy.

Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]”:

“Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.”

Factors for Developing an SEO S…