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Showing posts with the label digital marketing strategy

Influencer Marketing's Authentic Approach is Genuinely Profitable

Marketing demographics can be likened to waves on the sea, making it difficult to gauge the effectiveness of a marketing campaign. Although there are many different approaches and strategies to employ within advertising, influencer marketing is effective because it targets the audience that makes the difference. To expound further, let's discuss why influencer marketing's authentic approach is genuinely profitable. Getting Real with Marketing The demographics are difficult to pinpoint, because of the ever-changing people they represent. Historically the younger generations are always seemingly radical compared to their parents' generation, but in today's technologically advanced and rapidly changing cultural landscape this has never been more true. Getting real is simplifying the process of marketing, although this doesn't mean boring and bland. Rather, this means reaching the targeted audience at their level, which could very well be unreal. In other words, using i

5 Topics Hotels Can Consistently Blog About

cc from en.wikipedia.org Starting a blog to compliment a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online. 1. Local Attractions and Destinations: cc from pxhere.com Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas. Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites,