Skip to main content

How Healthcare CRM Solutions and ZDogg are Solving the Digital Divide for Providers

The healthcare industry is going through a significant transition, mostly, induced by HIT changes and system reform; in the process of these disruptive changes, thought leadership is trying to strategically develop a plan of action for reaching interoperability.

Interoperability is part of the holistic solution, as it works to connect patients with providers and share EHR clinical data with them and referrals. Let's discuss this topic more by examining how healthcare CRM solutions and ZDogg are solving the digital divide between providers and patients.

Defining the Digital Divide

This is a term that emerged most prominently after the “meaningful use” of EMRs became a requirement for providers on January 1, 2014. Since then, cloud and mobile computing technologies have also played a large part in the digital divide equation – mostly, trying to solve pain points with healthcare enterprise systems.

To learn more, let's look at two different articles written about a year apart from each other. The first is one from HiMSS, called: “Leveraging Digital Strategies to Address Health Disparities Part 2: Navigate the Digital Divide”, written on November 30, 2015 by Lygeia Ricciardi, which explains:

"...the overall proportion of Americans using health IT (defined as texting or emailing healthcare providers, using health apps, and accessing online test results) has been increasing for the last several years, though it's still under 50%...people who use health IT most are the wealthiest and most highly-educated. African Americans and Hispanics use it the least, while Whites and Asians use it the most."

Then we learn from a more recent article found on Healthcare IT News, called: “Healthcare's digital divide is getting bigger and other bad news from Black Book”, written on January 4, 2017 by Bernie Monegain,

"In spite of all the newest and greatest technology available to nurses, doctors, and hospital systems – and consumers – across the country, the digital divide is not only stubborn but it's also growing wider.

...Fifty-seven percent of consumers with access to hospital, physician or ancillary provider's technology in 2016 indicated being skeptical of the overall benefits of technology such as patient portals, mobile apps and electronic health records."

These articles show some of the challenges providers are experiencing when trying to integrate digital technology into their patient engagement strategies.

Providers, health plans, and vendors are all working toward streamlining care processes for providers and patients using innovative technologies; in the process of this development, they're discovering the digital divide issues creating gaps in patient engagement and daily workflows.

ZDoggMD's Perspective

Speaking of putting a finger on the pulse of providers, an article found on Tech Target, called: “One doc's journey to Health 3.0, the healthcare of the future”, written in 2016 by Kristen Lee, does just this by interviewing an outspoken doctor Zubin Damania, a.k.a. ZDogg, as he explains:

"' We're in this sort of weird limbo where the technology is expected to do the heavy lifting, but we haven't really transitioned...The human's gone.'

...Furthermore, he thinks physicians and patients have become commodities, and EHRs are a disaster and none of them talk to each other, he said.

...Damania's way of thinking about health IT is also reflected in his alternate persona, ZDogg. Damania takes mostly well-known songs from all genres of music and parodies them, re-writing the lyrics to reflect his opinions on a certain issue within health IT. The videos accompanying the songs are humorous and over the top."

Although ZDogg's perspective doesn't exactly pinpoint (or even mention) how healthcare CRM solutions are solving the digital divide, his humorous and honest approach are helping thought leadership get to the root problem. Also, his humorous assessment of the digital divide gives us an honest pulse of the providers themselves.

Here's ZDoggMD in action with his hit song "EHR State of Mind":

Mobile Solutions

An emerging theme from thought leadership is for providers to balance using technology with meaningful personal connections for effective patient engagement.

What this means in layman's terms is reaching patients where they're at and facilitating care processes through mobile solutions. At least, this is one of the most promising ways healthcare CRM solutions are helping to close the digital divide.

By harnessing the power of the cloud and mobile computing technology, providers can offer their patients a way to navigate and facilitate the entire care journey through their smartphones or mobile devices. In other words, a native mobile app, from the provider's healthcare CRM software, can streamline administrative and care functions with real-time automation and comprehensive functionality.

This may sound like another empty promise from technology, yet adopting a mobile-first strategy to improve patient engagement and close the digital divide makes plenty of sense, especially, considering we're living increasingly in a mobile-first world.

Healthcare CRM software with a native mobile app is only part of the overall solution to close the digital divide, yet it's a positive step that even ZDoggMD would likely approve of.


Popular posts from this blog

HubPages vs. Vocal

Gaining Context I opened my account at Vocal around two years ago when I published my first article. It was a syndicated article from my golf blog, which surprisingly has done better than all other articles since. Around three months ago, I decided to give Vocal a real chance with a renewed effort and by becoming a Vocal Plus member. They enticed me with half off a year’s membership ($50 for a year, usually it is $99 annually or $10/month). Since this renewed effort, I have published nine articles; six were written originally at Vocal (four were for Vocal Challenges), and the other 3 were syndicated from elsewhere. The plan for Vocal was to publish my creative writing there originally, which meant I had to switch from HubPages where these were published originally before. The distracting ads and lackluster RPM helped make this decision, although I’ve been writing on HP for over a decade. After three months of “working” Vocal, I’ve realized it isn’t worth paying the $10/month. I’ll expl

Oregon mother jailed for treating daughter’s cancer with homeopathic remedies

In a highly controversial case, an Oregon mother was sentenced to 90 days of jail and 3 years of probation for essentially making health decisions for her now 17-year-old daughter that the state didn’t like. The details are found in an Oregon Live article by Noelle Crombie on Feb. 27. The article explains that the mother, Christina Gale Dixon, 39, decided to treat her daughter with CBD and other homeopathic remedies instead of chemotherapy, radiation, and surgery (conventional treatments for cancer). This wasn’t always the case, as her daughter, Kylee Dixon, was first diagnosed with liver cancer in 2018 and underwent three rounds of chemotherapy. The article explains that the Oregon Department of Human Services got involved in late 2018 when the mother wasn’t allowing her daughter to be treated according to the allelopathic physicians. The state then took custody of her daughter, yet allowed her to live with her mother until Christina fled with her daughter to Las Vegas to avoid a sch

Love Without Offense

Reflections on the seeming complexities of love. When reflecting on the seeming complexities of love, contrasting the nemesis of love seems appropriate. Offending or being offended is not something one can do with love. It challenges our love and tempts us with unforgiveness and bitterness. When offense rears its ugly head, love gets stuffed down into forgotten compartments within ourselves. When we get offended, emotions like anger, wrath, and hatred come forth, as we seek to protect and get vengeance for ourselves and loved ones. What is Love? It takes a special person to not get offended when others do. They have learned to overcome the temptation of anger by passing over the offense. Most of us get offended somewhat easily. When this happens we realize how conditional the love we give is. Are we only loving those who love us back? That seems to be the natural reaction for most people. What is love then? Is it simply a conditional behavior we extend to those who love us back? Is it

One-Year Review of Writing on NewsBreak

I started writing on NewsBreak around the end of Dec. 2022 with my first published article on Dec. 25 (an unintentional date, but isn’t it fitting). It was about the renewal of the Christmas Valley Golf Course and it has accumulated 129 views up until now. The renewal of the Christmas Valley Golf Course in Eastern Oregon | NewsBreak… Although I started writing in Dec. 2022, I didn’t start making money until February because I had to apply and be approved. This entailed having 100 registered followers, writing ten articles, applying, and waiting around for a month. Here are the details of my journey if interested. Approval Time for NewsBreak Monetization Being a seasonal golf course greenskeeper, I have 4 months in the off-season to write more on NB, writing around 10–20 articles a month. During the other 8 months, writing is just a part-time effort — I usually write 1–2 articles a month. The theme for all of my articles at NewsBreak is #Oregon. Here are my stats for the last 13 months: