3 Ways Small Brick and Mortar Businesses Can Leverage their Websites

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors.

The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites.

1. Optimize the Website's Sales Funnel:

The first thing businesses need to do is optimize their website's sales funnel to make conversions. For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional services and/or online e-commerce, etc., selling a product or making an appointment would also be examples of conversions.

Essentially, businesses want their call to action to be prominently displayed on the home page of their website. Usually, this would be on the top right corner. Having a pop-up form to capture emails would be good too – this can be configured with an email marketing list service (Mail Chimp, Constant Contact, etc.).

The main objective is to make the website easy to understand and navigate. By studying the website and using it as a visitor would, businesses can detect any confusion and fix the problems.

For instance, the home page should have tabs to important pages, social media links, brand logo, a picture of the establishment, business address and hours, phone number, email, and a prominent call to action (usually an email capture form).

2. Integrate a Blog:

Once businesses have their websites ready for making conversions, they can begin to market their business online. One of the most inexpensive and effective methods to do this is by having a business blog on their website.

There are two ways to go about integrating a blog: Internal and external. The internal method is to either use the blog function already available within the website or add one to it. The other option would be to blog from a separate URL and connect it to the business's website.

The first option is the best for small businesses because it gives their website's URL more visibility with search engines and aligns closer with their brand (the main URL is the same). The second option can be used if the first isn't viable and for syndicating blog content.

Businesses can effectively leverage their websites by consistently producing quality content in their blogs. Business blogs have a number of marketing benefits, including:

optimal SEO, SERP (search engines like fresh content, keywords, etc.)
builds the website's online presence page by page
perks the interests of the target audience
produces content to share with email lists
gives businesses a way to add value to social media efforts
helps businesses stay top-of-mind with the target audience
answers questions and informs readers
method of generating local SEO content
produces content for syndication

All of these benefits will help businesses increase their online traffic and make more conversions; ultimately, for brick and mortar stores, this means more store-front customers too. And the nice part about online traffic that turns into storefront customers is they're already connected to a business’s online marketing efforts.

3. Brand Alignment with Social Media and Syndicated Platforms:

Now that businesses have their optimized website with a blog, they're ready to grow and expand their online presence. This includes creating profiles and accounts with preferred social media and syndicated platforms, which may include:

forums
blogging platforms
video platforms
professional associations and networks
local business groups on Facebook
Facebook business page
Google My Business listing
trade publications

As a business's online presence grows, a universally aligned brand image, logo, and unique selling proposition (USP) across all channels will ensure optimal brand visibility and recognition.

Essentially, businesses need to stay consistent with their profile pics, bios, contact emails, links, etc. This will eliminate confusion and solidify brand loyalty from target audiences.

For instance, it would be easier for a follower on Twitter to follow a company on Facebook if they could easily recognize their profile pic in the suggested section of their feed; also, it would be confusing if a visitor came to a website to find the colors and designs are different than a business’s syndicated platform profile, etc.

This pertains to all aspects of content and website design; the closer marketing efforts are aligned with brand identity, the more businesses will leverage their online presence -- their website being the core standard.

Conclusion

Small brick and mortar businesses don't have to hire a digital marketing agency or website building service to leverage their online presence, although these may help in certain instances. All they really need to do is optimize their website, integrate a blog, and align their brand on all social media and syndicated platforms.

Although these ways take time and effort to accomplish, if businesses have these readily available, they can leverage their websites to increase online traffic for very little cost. Outsourcing may be a good option in some situations, as this will fast-track development and eliminate the learning curve associated with digital marketing.

The next war will start before the Boomer Gen passes away

The NWO will leverage the Zionist brainwashing the Boomers have undergone. It makes sense that the hidden hand or the shadow government would start the next war before the Boomer Gen passes away, as they are the ones who support Israel the most. In general, the younger generations don’t care about Christianity or Israel. Their programming is to care about themselves and technology. If this is true, the next war will start within an estimated 5-10 years. The youngest Boomers were born in 1964, so are 61 years old. The oldest were born in 1946, so are 79 years old. To note: That means the youngest of the Greatest Gen are 80 years old. 2025 is also the first of the Beta Gen. So, there is a limited window of time for the NWO to leverage the Zionist propaganda they worked so hard to install into these older generations. Although these older gens are too old to do the fighting, they will spearhead the political and social support needed to send off the younger gens to die. The NWO also caref...

An Ode to Grandpa Lee

An old-time pioneer amid modern vanity and "progress." The man stood tall in the wind with the sun beating down on his flat-brim cowboy hat. He was a working man, focused on his pioneer family in the western country they called home. Building and designing structures high and wide, the man skipped across wooden beams high in the air, under shadows cast only by moving clouds; wide open spaces watched the scene as death-defying feats were carried out in relative obscurity, as just another day of work. The man was an old-timer with relatively few years to boast, a before his time pioneer with an adventurous and loving wife plotting business in sagebrush lands far beyond the hyped city life bustling with seemingly meaningless activities. His skin was as leather, scorched in the sun and beaten with high winds containing drifting sand mixed with alkaline dirt. The dry mountain air in the high desert cleansed his heart with comfortable respite from the high temps and harsh weather e...

Between a Rock and a Hard Place in America

The inevitable cycle of conspiracy and deceit until sin and death are destroyed forever by Jesus Christ. The world is in between a rock and a hard place when it comes to politics and current affairs. There is no way out of the problems we’ve created without the majority of people walking in the Holy Spirit. As it is, the vast majority of people are walking in the flesh, including me too much of the time. The modern world has been created to take us away from the spiritual, from faith in the Holy Bible. Technology in the form of television, the internet, and smartphones are the final tools needed to thwart our faith and set us up for deception. The old-time Christian revivals, even just over a hundred years ago before television are essentially not possible anymore with smartphones around. Smartphones and technology are too stimulating and distracting for people to commune with God like we used to. In my opinion, real Christian revival isn’t possible anymore with this technology. The Ho...

Brainwashed Into Low-Functioning Morons

When being normal is deemed crazy in a land of morons. Stay in the present and hold the line, as the machine-gun fire of death could be heard ever so clearly. People were falling dead and maimed with every shot given by the hateful enemy. The gruesome scene was covered in scarlet and purple with precious jewels in goblets of wine. The ancient agenda, the lockstep effort, and the social engineering program were ongoing and ever-expanding into the ears and souls of hapless victims, born and raised in the lie. How would they ever know? When the truth was told to them, they simply heard nonsense, madness — how could that be? Meanwhile, the war was waging, silent weapons, deceitful explanations told by greedy sell-outs, ignorant fools, heartless controllers, and brainwashed simpletons. The society was full of low-functioning morons — the diabolical objective was working. Behind pretense and seemingly logical rational, the management of the morons continued into the dawn of a new age; a gold...

Business and Society Articles

Search This Blog