5 Topics Hotels Can Consistently Blog About

Starting a blog to complement a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online.

1. Local Attractions and Destinations:

cc from pxhere.com

Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas.

Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a hotel's blog to attract local SEO and draw in bookings.

2. Guest Testimonials:

Think of an elaborate Google or Yelp review as a blog post with this topic. Hotels can offer members of their loyalty program a discount for writing a sincere testimonial of their hotel experience; this could include their experience at the hotel, the local area visited, and/or their travels in general – as long as the hotel is included, at least, in part.

These "guest blogs" may very well be more interesting than anything hotels could write themselves; they could be shared via social media, email lists, on the website, and elsewhere. Potential guests would appreciate the sincere testimonials of other guests and would be more likely to book a room. SEO would benefit too, as the topics and keywords would, likely, be very diverse.

3. Travel Tips:

Another consistent topic hotels could include in their blogs is travel tips. From whether to take a pillow on a road trip or use a solar-powered backpack on mountain hikes, this blog topic would generate a number of ideas.

General travel tips would be good for giving loyal customers and organic visitors valuable content to peruse, yet generating localized travel trips would help narrow the search to the hotel's actual area on the map. For instance, tips about how to enjoy local attractions or navigate the local area would be helpful for localized SEO purposes.

4. Hotel Amenities and Service Tips:

Don't forget about highlighting the hotel's amenities and services through blog posts as well. This is a great way to promote the hotel while providing valuable information for guests and prospective guests alike.

Instead of being overly promotional, blogs could talk about topics that pertain to the amenities and services they provide. For instance, a blog about the benefits of getting a massage, how to relax in a hot tub, how long to exercise in the morning, or when is the best time to enjoy the lounge, etc.

5. Hotel Events and Occasions:

The last topic hotels can blog about consistently is any events or special occasions being held in the hotel. Maybe a convention is being held for wildlife preservation, the hotel is celebrating an anniversary, or a new pool is being celebrated; any newsworthy occasion relating to the hotel can be blogged about.

These blog posts would be great for local SEO to attract bookings from organic search engine results, as well as to draw loyal customers back around to celebrate any special event or occasion at their favorite hotel.

Summary

Hotels can use their blogs effectively to reach new customers and retain existing ones, as long as they consistently post valuable content that search engines pick up on and their readers enjoy. These blog posts can be used on a hotel's website, social media channels, and email marketing lists, to gain traction with their holistic digital marketing efforts.

These 5 topics should help generate an endless amount of ideas for a hotel's blog; with relevant ideas, well-crafted posts, and a consistent effort, hotels will start seeing great results.

.

What Does the Future Look Like in Ten Years?

Tech will rule nearly everyone all the time. Ten years isn’t a very long period of time, yet with online technology exponentially growing, it is a long time for things to change. Already, look at what we’ve seen change since the smartphones came out in 2010! In just 16 years, our country doesn’t even resemble itself from before. This is the period of time when the Z generation came of age as well, around 2020, which also has changed things drastically. In ten years (2036), the Alpha generation will be 11-26 years old, therefor coming of age. This will change things drastically again, as this generation is the first to never know a world without a smartphone. The online world, smartphones, and smart tech, is ruining people’s character. Social media, social engineering, is ruining people’s values. The younger generations mostly have bad characters and will only get worse as technology becomes even more prevalent (the destruction of the Biblical family by feminism is key for this to happe...

What Would Draining the Swamp Accomplish?

Does humanity have the solutions for the human condition? Most of us would agree that there is a “swamp” in the power structure that needs to be dealt with and removed, yet what would happen if this actually happened? The bigger question is: Can humanity solve the problem of the human condition? The human condition is a modern way of saying we are under the curse of sin and death. We are fallen and naturally disposed for destruction. If we remained fallen without being redeemed by the faith of Jesus Christ, wouldn’t removing the swamp just be a temporary solution? Wouldn’t the swamp just come back and take over power again eventually? This may sound like a black pill perspective to those looking for solutions from humans instead of God, and in truth, it is a fatalistic perspective when it comes to humans being able to solve the problems of fallen humanity. See, if somehow we were able to drain the swamp and remove the bad apples from the power structure, they would simply come back int...

Writing articles on LinkedIn vs. Medium

For those of us who believe our writing is a reflection of our values and a unique expression of our souls, finding the right platform to write on is important. Of course, there are practical aspects we must consider as well, depending on the purpose and reason for the words, etc. In this respect, I want to explore the idea of writing on LinkedIn vs. Medium. For non-robot people who actually take the time to write from their hearts instead of using AI to create some “content.” AI writers may create content, but they are not writers; they are just using words (however manifested) to essentially get attention and make money. Medium is a very clean and user friendly platform for writers, and the possibility of making money there with their partner program sounds great, especially, considering the popularity of the site. Yet, I’ve found through much effort, Medium is simply an illusion for 99% of the writers that find their way there, paying their monthly dues. See, you have to now pay Med...

What are the values driving American society?

Where do our values come from anymore? As Americans, we share similar experiences from culture, society, and geography in some measure. Many of us have been here for generations and have a historical connection as well. Even going back to where we came from before we came to America. Most of us can talk about similar movies, television shows, music, sports, and historical events that shaped our lives. The Holy Bible used to create the majority of the values in America, yet now I would say the majority of the values come from social media. Social media has replaced the Holy Bible when it comes to creating the values of American society. Even the mainstream values before the smartphone and social media on the internet were much better than what we have now. When we watched a sitcom, a movie, or listened to a song, we learned values such as: being honest caring for family and friends being a productive member of a community helping someone in need staying true...

Business and Society Articles

Search This Blog