Skip to main content

Influencer Marketing's Authentic Approach is Genuinely Profitable


Marketing demographics can be likened to waves on the sea, making it difficult to gauge the effectiveness of a marketing campaign. Although there are many different approaches and strategies to employ within advertising, influencer marketing is effective because it targets the audience that makes the difference. To expound further, let's discuss why influencer marketing's authentic approach is genuinely profitable.

Getting Real with Marketing

The demographics are difficult to pinpoint, because of the ever-changing people they represent. Historically the younger generations are always seemingly radical compared to their parents' generation, but in today's technologically advanced and rapidly changing cultural landscape this has never been more true.

Getting real is simplifying the process of marketing, although this doesn't mean boring and bland. Rather, this means reaching the targeted audience at their level, which could very well be unreal. In other words, using influencer marketing allows the leaders of a generation to formulate the marketing approach at their "real" level.

Targeting the Leaders of the Cultural Mores

Is there a more influential platform online than YouTube? Videos are the media means in which people (young and old) are finding news, entertainment, how-to, and tutorial videos every day. The scope of YouTube's influencing power is dynamic and massive, to say the least. And by targeting the leaders of the cultural mores on YouTube, a company can achieve a viable means of reaching their audience demographic. Additionally, this is only one of many social media platforms to choose from.

Anyone who is familiar with behavioral sociology knows most people simply follow the leaders. Although many followers may consider themselves leaders, this doesn't change this simple fact of human behavior (showing that most people aren't leaders). The entire point of influencer marketing is to market products by and for these leaders (influencers), which are popular to the masses who follow them.

Because of the popularity of the influencers on YouTube, the subscribers and viewers are open to listening and acting on the suggestions of their videos. The results of successfully gaining an advocate from one of these YouTube influencers can very well propel a product into trendy and viral outer-space.

Authenticity Gained from Earned Media

The savvy audiences of today's populace can discern a paid ad from a non-paid ad. Therefore, the earned media model is effective because it's non-paid advertising. The YouTube influencer is simply referring the product for free samples, thus are doing this because they genuinely like the product. This garners authenticity, which can't be fabricated even in a lush advertising studio full of test-studied actors.

So, not only is this form of advertising affordable, but it promotes a genuine buzz around a product. An independent film festival type of non-conformity buzz, which a corporate big media-saturated populace will appreciate. Yet, this form of advertising does ask companies to hand over their product to influencers with free creative reign for an earned media campaign; essentially, less control, more authenticity.

Allowing the influencer to market a product how they wish is the beauty of earned media in the first place. Embracing this free-flowing authentic approach nets generous social proof, which in turn creates the buzz to propel a product successfully.

Is Influencer Marketing For Your Brand? 

There are quality services uniquely suited for companies who wish to use YouTube and/ or other social media outlets for their earned media campaigns. By using a quality service, companies can have control over who they want to work with and can keep tabs on all the important stats and information concerning influencer campaigns.

Truly, influencer marketing is a unique opportunity for companies to market their products and also for YouTube and social media creators to find companies to work with.

Earned media advertising through influencer marketing is an effective way to reach a large audience because there are more followers than leaders and authenticity will resonate more with the demographics of a populace over-saturated with commercials. This is why influencer marketing is genuinely profitable and should be considered by certain brands.

Comments

Popular posts from this blog

Thrown in the Trash by NewsBreak

Out with the old, in with the robots. My time writing for NewsBreak is now over. The upstart news app used writers like me to get their bandwagon going, and now it has discarded us after becoming respectable in the realm of news. I can’t blame them when it comes to me, as I’ve been writing opinion pieces exclusively for the last year. I started out writing local news articles about Oregon, but changed my strategy because of time constraints. I would take news articles from Oregon and rewrite them basically; not with AI, just with my noggin. Some did well, others were stalled by their algorithm. I could never tell if an article would do well or not. All in all, I made more money with NB than any other writing effort online besides copywriting. This brings me a lot of satisfaction with my time there, but sadly, it has come to an end. Recently, they sent me an email explaining they are going to make all the contributors reapply to be a contributor, as their strategy has changed; something...

The Most Discriminated People Are Not Who You Think

The physically unattractive, socially awkward, and poor are the most discriminated people. In America, social engineers have brainwashed us to believe minorities and women are the most discriminated people in our country and the world, yet is this really true? Using common sense, we can see this isn’t true in modern America, and even in the past. We can see clearly the most discriminated people in our country and the world are those who are physically unattractive, socially awkward, and poor. Physical Unattractiveness Physical unattractiveness is probably the top discrimination factor in the world. A person born like this will find they are not chosen for many things because of this unfortunate factor. They might be outgoing and friendly, which will help mitigate this problem, but they will invariably experience a completely different reality than a physically attractive person. We’re talking about not being chosen for jobs and friendships, and how they are treated in daily life by peo...

3 Ways Small Brick and Mortar Businesses Can Leverage their Websites

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional se...

Is Your Writing System Holding You Back from Being Productive?

I think mine is. When I first started writing online back in 2013, I wrote for only one website called Allvoices — a contributor news site. How simple my online writing system was then compared to what it has turned into over the last 12 years. Now, I have too many sites to syndicate on, too many social media sites to share to, and overall just too large of a writing system to be productive. Crazy part is I’ve shaved it down to what it is now; it was larger and even bulkier before. One thing I won’t do is give up on trying to build a system that enhances instead of hinders my online writing efforts; I’m not there yet as it stands. I wonder how much more I would write if I didn’t have to spend an hour syndicating and sharing each article? If I could just write an article and maybe spend 5 minutes on sharing and syndicating it? As it is now, I have five platforms to syndicate with and ten social sites to share on. My system hinders my writing and keeps me from wanting to write because of...