Influencer Marketing's Authentic Approach is Genuinely Profitable

Marketing demographics can be likened to waves on the sea, making it difficult to gauge the effectiveness of a marketing campaign. Although there are many different approaches and strategies to employ within advertising, influencer marketing is effective because it targets the audience that makes the difference. To expound further, let's discuss why influencer marketing's authentic approach is genuinely profitable.

Getting Real with Marketing

The demographics are difficult to pinpoint, because of the ever-changing people they represent. Historically the younger generations are always seemingly radical compared to their parents' generation, but in today's technologically advanced and rapidly changing cultural landscape this has never been more true.

Getting real is simplifying the process of marketing, although this doesn't mean boring and bland. Rather, this means reaching the targeted audience at their level, which could very well be unreal. In other words, using influencer marketing allows the leaders of a generation to formulate the marketing approach at their "real" level.

Targeting the Leaders of the Cultural Mores

Is there a more influential platform online than YouTube? Videos are the media means in which people (young and old) are finding news, entertainment, how-to, and tutorial videos every day. The scope of YouTube's influencing power is dynamic and massive, to say the least. And by targeting the leaders of the cultural mores on YouTube, a company can achieve a viable means of reaching their audience demographic. Additionally, this is only one of many social media platforms to choose from.

Anyone who is familiar with behavioral sociology knows most people simply follow the leaders. Although many followers may consider themselves leaders, this doesn't change this simple fact of human behavior (showing that most people aren't leaders). The entire point of influencer marketing is to market products by and for these leaders (influencers), which are popular to the masses who follow them.

Because of the popularity of the influencers on YouTube, the subscribers and viewers are open to listening and acting on the suggestions of their videos. The results of successfully gaining an advocate from one of these YouTube influencers can very well propel a product into trendy and viral outer-space.

Authenticity Gained from Earned Media

The savvy audiences of today's populace can discern a paid ad from a non-paid ad. Therefore, the earned media model is effective because it's non-paid advertising. The YouTube influencer is simply referring the product for free samples, thus are doing this because they genuinely like the product. This garners authenticity, which can't be fabricated even in a lush advertising studio full of test-studied actors.

So, not only is this form of advertising affordable, but it promotes a genuine buzz around a product. An independent film festival type of non-conformity buzz, which a corporate big media-saturated populace will appreciate. Yet, this form of advertising does ask companies to hand over their product to influencers with free creative reign for an earned media campaign; essentially, less control, more authenticity.

Allowing the influencer to market a product how they wish is the beauty of earned media in the first place. Embracing this free-flowing authentic approach nets generous social proof, which in turn creates the buzz to propel a product successfully.

Is Influencer Marketing For Your Brand?

There are quality services uniquely suited for companies who wish to use YouTube and/ or other social media outlets for their earned media campaigns. By using a quality service, companies can have control over who they want to work with and can keep tabs on all the important stats and information concerning influencer campaigns.

Truly, influencer marketing is a unique opportunity for companies to market their products and also for YouTube and social media creators to find companies to work with.

Earned media advertising through influencer marketing is an effective way to reach a large audience because there are more followers than leaders and authenticity will resonate more with the demographics of a populace over-saturated with commercials. This is why influencer marketing is genuinely profitable and should be considered by certain brands.

An Ode to Grandpa Lee

An old-time pioneer amid modern vanity and "progress." The man stood tall in the wind with the sun beating down on his flat-brim cowboy hat. He was a working man, focused on his pioneer family in the western country they called home. Building and designing structures high and wide, the man skipped across wooden beams high in the air, under shadows cast only by moving clouds; wide open spaces watched the scene as death-defying feats were carried out in relative obscurity, as just another day of work. The man was an old-timer with relatively few years to boast, a before his time pioneer with an adventurous and loving wife plotting business in sagebrush lands far beyond the hyped city life bustling with seemingly meaningless activities. His skin was as leather, scorched in the sun and beaten with high winds containing drifting sand mixed with alkaline dirt. The dry mountain air in the high desert cleansed his heart with comfortable respite from the high temps and harsh weather e...

HubPages vs. Vocal

Gaining Context I opened my account at Vocal around two years ago when I published my first article. It was a syndicated article from my golf blog, which surprisingly has done better than all other articles since. Around three months ago, I decided to give Vocal a real chance with a renewed effort and by becoming a Vocal Plus member. They enticed me with half off a year’s membership ($50 for a year, usually it is $99 annually or $10/month). Since this renewed effort, I have published nine articles; six were written originally at Vocal (four were for Vocal Challenges), and the other 3 were syndicated from elsewhere. The plan for Vocal was to publish my creative writing there originally, which meant I had to switch from HubPages where these were published originally before. The distracting ads and lackluster RPM helped make this decision, although I’ve been writing on HP for over a decade. After three months of “working” Vocal, I’ve realized it isn’t worth paying the $10/month. I’ll expl...

What Happens to the Writer's Brain

Too many ideas and voices. It’s been around 40 days since I published an article, and I wanted to explain what happens in the writer’s brain. Essentially, I have too many ideas for articles to write and this causes my brain to meltdown and write nothing. While these ideas are flowing through the brain, life is happening; appliances need replacing, cars need repair, family trips, people passing away, bills getting lost in the mail, and other life happenings like work and chores. In between all of this, these ideas sometimes don’t find place to be expressed in the short time frame I have to share them. The exercise becomes too difficult, the writing takes a back seat to just relaxing and doing productive things around the homestead. Still, the writing brain is getting backed up with all of these ideas, and it begins to distrust they will ever see the light of day by being expressed and published. The hope of finding a fluid streamlined workflow for these ideas to be published diminishes ...

City of the Damned

The people have been spoiled by wealth and ease The city is a place to hide for the damned Wicked hearts full of evil Fearful and suspecting Not able to discern evil or good As they judge everyone according to status and money They’ve lost something important Yet are unaware of the tragedy They’ve been conditioned They’ve been brainwashed By a targeted social engineering program The city is full of pride Haughty people in vain pursuits People who love money and pleasure People who don’t fear God, nor think they are mortal They are ignorant of their miserable state They mistake it for a cloak of glory When it is a rotten rag that stinks like sin Fake smiles and conversations Fearful motives as they accuse and manipulate They destroy and cause chaos With their lies and deceit All those who have discernment should stay far away From the city of the damned

Business and Society Articles

Search This Blog